Case Studies
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Package Goods
A global CPG firm needed a web-based solution to measure and track overall brand health among women who have colored their hair in the last 12-months. Beyond measuring the firm's overall brand health, the solution needed to also provide key comparisons to competitive brands and deliver key brand information to managers in real-time.
Pharmaceuticals
Our client needed to understand the impact of how its aggregate website experience affected consumer purchase intent, brand affinity, as well as awareness and usage of related brands to determine if the website was producing a solid ROI.
